Founder
Kim Jaiteh, founder of NorthPosition
Founder of Snabba Pucks AB and NorthPosition. 17+ years at the intersection of media, B2B sales and business development, with technical product projects all the way. Based in Stockholm.
Background
Kim founded Snabba Pucks to build digital assets: knowledge platforms such as Lexifi and Husskolan, tools such as the website audit behind NorthPosition, and the same kind of assets for businesses that want to be chosen in Google and in AI answers.
Two lessons from those years steer the work: a market rewards whoever answers best what it actually asks for, and an answer is only worth something if it can be checked. That is why Kim builds assets rather than presentations, works at fixed prices without hourly billing, and leads every project personally, with no layer of project managers in between.
Lexifi, one of those builds, had indexed 8,424 court decisions from 48 courts as of September 25, 2026. Own build, self-reported: the figures come from our own systems and are output, not client results.
Certifications
- Google Ads Search Professional Certification (2026), verifiable at Google Skillshop
- Google Analytics Certification (2026), verifiable at Google Skillshop
The technology behind the builds: Python, FastAPI, PostgreSQL, Next.js and TypeScript.
Publisher
Responsible for what is published on the company's platforms: source requirements, fact checking and publishing rhythm.
Information architect
Structures expertise as data: knowledge models, entity graphs and answer-first content that Google and AI systems can cite.
Business developer
17+ years in B2B sales and business development: understands what a market asks for and how an offer should be packaged.
Product builder
Builds the platforms and tools personally, from data model to public site.
Start with what the page itself shows
Run the free website readiness audit on your most important page. It checks 24 technical basics and tells you, check by check, what it saw and what it does not prove. Then decide whether you want our help.