SEO · Dubai
SEO for Dubai businesses that serve clients in English and Arabic
Business in Dubai runs largely in English, Arabic is the official language, and many residents are from abroad. We build the language versions, the area pages and the proof that make your business the answer in each of them.
What is specific to Dubai
How clients in Dubai search
Arabic pages need more than translation
Arabic reads right to left, so pages need a right-to-left layout, Arabic titles and their own hreflang. A translated block inside an English layout is hard to read and hard for search engines to classify.
Districts matter
Clients search for services in Downtown, Dubai Marina, Business Bay or JLT. A business that serves several districts needs pages that say something specific about each.
A city of residents from abroad
Many residents search in their first language, from Hindi and Urdu to Russian and French. Language versions are built where your enquiries show demand, not for every language at once.
Who we build for
Businesses in Dubai we build for
Real estate and property services, clinics, consultancies, hospitality, and companies serving clients across the region.
The work is the same everywhere: pages for each market and place, language versions that work, structured data, technical SEO and readiness for AI answers, measured in Search Console and in real enquiries.
Where we work from. NorthPosition is run from Stockholm, Sweden. We work with businesses in Dubai remotely, by video call and shared documents, and we have no office in Dubai.
Questions
Questions about SEO in Dubai
Should we start with English or Arabic?
Usually with the language your current clients use, which in Dubai is often English, then Arabic where your market searches in Arabic. Both versions need the same quality and their own titles.
Does a right-to-left layout affect SEO?
Indirectly. A page that reads badly gets fewer enquiries and fewer links. Search engines read the language from the content, the lang attribute and hreflang, so all three must agree.
Other markets: New York · London · Costa del Sol · Stockholm
Start with what the page itself shows
Run the free website readiness audit on your most important page. It checks 24 technical basics and tells you, check by check, what it saw and what it does not prove. Then decide whether you want our help.