Method
How we work: measure first, build what you own, report honestly
The same method we use for our own knowledge platforms, applied to your business. It is built to make results checkable, for you and for us.
A baseline before we change anything
The free website audit on your key pages, an export from Search Console, and a record of what the site looked like on day one. Without a baseline, nobody can say later what changed because of the work.
Demand before pages
What your clients search for, in which language and in which places. Pages are built for searches that exist, not for a template.
Assets you own
The website, the content, the structured data and the accounts are in your name. Once everything is paid, what we built for you stays with you, and the site keeps working as long as hosting and the domain are paid.
One priority at a time
Every step has a business goal, a scope and a measuring point. You can decide after each step whether the next one is worth it.
Measured where it counts
Search Console for searches and clicks, and your enquiries and bookings for business. Not vanity numbers, and not a score we invented.
An honest report
What moved, what did not and what we think the reason is. A change that did not work is reported as such.
What we measure
Things that can be checked
- Technical readiness of your pages, check by check, with our free audit.
- Searches, impressions, clicks and positions in Google Search Console, exported and dated.
- Enquiries, calls and bookings, traced to the pages they came from where your systems allow it.
What we do not measure
And do not pretend to
- One number for the health of your whole website. No single number can weigh your problems against each other.
- A ranking in AI answers. Mentions in AI assistants vary by question, user and day, so they can only be sampled.
- Traffic we cannot see. Without access to your Search Console, we make no claims about your traffic.
Where this comes from
We build our own platforms first
Snabba Pucks, the company behind NorthPosition, builds its own knowledge platforms and tools before it builds for clients. The method above is how those are run. See our work, or read about the company.
Start with what the page itself shows
Run the free website readiness audit on your most important page. It checks 24 technical basics and tells you, check by check, what it saw and what it does not prove. Then decide whether you want our help.