SEO · London
SEO for London businesses with local and international clients
London clients search by area and by need, and many of your clients may be searching from abroad. We build the pages and the structure that make your business the answer, in British English and in the other languages your clients use.
What is specific to London
How clients in London search
Areas and postcodes
Searches often name the area, such as Shoreditch, Canary Wharf or Clapham, and sometimes the postcode district. Area pages need real local content, not the same text with a new name.
British English, on purpose
Optimisation or optimization, holiday or vacation: the words your clients type decide which pages they find. A site that serves both the UK and the US needs separate versions marked with en-GB and en-US.
Clients from abroad
Professional services, education, medicine and property in London attract clients from other countries, who search in their own language before they contact anyone.
Directories hold the broad searches
Broad searches are crowded with directories and comparison sites. The way in is specific pages for the service, the area and the question the client actually asks.
Who we build for
Businesses in London we build for
Professional services, clinics, education providers, property, and international companies with a London office.
The work is the same everywhere: pages for each market and place, language versions that work, structured data, technical SEO and readiness for AI answers, measured in Search Console and in real enquiries.
Where we work from. NorthPosition is run from Stockholm, Sweden. We work with businesses in London remotely, by video call and shared documents, and we have no office in London.
Questions
Questions about SEO in London
Do we need separate UK and US pages?
If you sell to both markets and the offer, prices or wording differ, yes: separate versions with en-GB and en-US hreflang. If it is the same offer, one English version is usually enough.
Will area pages work if we only have one office?
Only where you genuinely serve the area and have something specific to say. Thin area pages are treated as doorway pages and can hurt the whole site.
Other markets: New York · Dubai · Costa del Sol · Stockholm
Start with what the page itself shows
Run the free website readiness audit on your most important page. It checks 24 technical basics and tells you, check by check, what it saw and what it does not prove. Then decide whether you want our help.